I held a key position within the Marketing Department, reporting directly to the Global Creative General Manager. My responsibilities encompassed both strategic planning and hands-on execution of all digital assets. As part of this role, I focused on enhancing Brand awareness.
I successfully spearheaded major campaigns, taking charge of the entire process from conceptualization to the implementation of various digital elements, including websites, social media videos, advertisements, and email campaigns. Collaboration was a crucial aspect of my work, as I closely worked with project managers and creative directors to establish accurate and realistic schedules. Ensuring that deadlines were met was a top priority, and I effectively managed project timelines to achieve this goal.
Date : 2018-2022
Campaigns : Measurement, Solimar, ATB, CTV, M4H, Edge, Current, Rebrand
Role : Senior Digital Art Director